The following advices will be advantageous to expanding your business in China wine market:

• To analyze china’s wine consumption market and understand China’s grape planting industry and related industries;

• To offer more opportunities for importers, wholesalers, dealers, agents, reporters and consumers to taste different wine and learn more about wine culture and related knowledge;

• To constantly spread wine culture and related knowledge through more channels;

• To meet the demand of consumers as well as influence and change the consumption conception of Chinese people;

• To develop and cultivate the wine culture that is suitable for Chinese consumers, and maybe combine western and China’s culture;

• To bring up more professional persons that master grape planting, brewing and related industries and also train more persons, experts, scholars, reporters and some consumers that understand international and domestic wine culture and China’s market;

• To consciously adopt united, strategic and objective ways and means to enlarge the scale of China market and share China’s wine market by different government, associations, organizations and companies;

Exhibition Information 

+ Exhibition Organizer
+ Opportunity & Challenge
+ Wine in China
+ Enter China wine market
+ Why in Beijing
+ Aim of Wine Culture China

+ Wine Culture China 2007
+ Scope of Exhibit 

+ Space Rental
+ Advertisement Opportunity
+ Wine Tasting Meeting

Why in Beijing

At present, Beijing, Shanghai, Shenzhen and Guangzhou are the major cities for wine consumption. Average growth rate is more than 35%. Beijing is the only city that has a winery that could produce fine wine and it has the highest growth potential among those cities. There is a grape base with 1,300 hectares planting area in Beijing, and it could produce 21 million Kg grapes annually. It becomes a core market for wine consumption in inland China. 

2008 Olympic Game will attract large amount of foreigners and will enhance culture communication between Chinese people and foreigners, including wine culture. In Beijing there are about 2000 restaurants, which of them are 37 Italian restaurants, 23 French restaurants, 29 European restaurants, 7 Germany restaurants, 3 Spanish restaurants, 3 Greek restaurants and 700 star hotels. In 2008 800 hotels will be appearing. The favorable position of China World Trade Center, occupies a prime location in the heart of Beijing's Central Business District. the complex is a mere 20-minute drive away from Capital International Airport. China World Trade Center is very near Tian An Men Square that is China’s biggest and authoritative square. Some famous 4-star and 5-star hotels, restaurants, superior business office buildings, fashion and top brands stores are near China World Trade Center, and nearly each countries’ embassies and some famous bars and western restaurants are near China World Trade Center, and even the branches of some 500 world’s biggest enterprises are near China World Trade Center. Nearly all of foreign visitors and businessmen visit it.

Purpose of Wine Culture China

With the opportunities and challenges in China, 2008 China International Exhibition of Win & Wine Culture (for short, Wine Culture China 2008) will be held from March 16th to 18th 2008 in Beijing China World Trade Center, Wine Culture China 2008 will focus on showing wine culture as well as displaying different wine due to different wine which involving different cultural background. Wine Culture China 2008 will offer the most direct, efficient and commercial site to spread wine culture and knowledge, taste different wine and touch China’s wine market. Wine Culture China 2008 is the great appointment for meeting and doing business with importers, wholesalers, dealers, agents and consumers. The purpose of Wine Culture China 2008 is spreading the wine culture and related knowledge as well as tasting wine to influence the consumption habits of Chinese people and the consideration about wine. Wine Culture China 2008 will launch the long-term tide of touching wine culture, which will achieve wine companies’ goals and expand China’s wine market.